Charged by history and struggling for a spatial identity, the rural world may use specific sets of values to apply tacit knowledge and cope with an industrial model in transition. This paper prompts the opportunities for rurality in the metamorphosis of modernity challenges. Addressing issues like diversification, local competition or networking, rural firms are adapting by segmenting and moving towards less concentrated forms, in an attempt to integrate the marketing of non-commodities as the most adequate strategies for consumers. Such strategies that impose certifications based on specific know-how force locals to expand their knowledge basis and learning capacities, facilitating a more environmentally sustainable production model. Presented as a complex force field, the rural world suggests a new paradigm in which social participation is more demanded and local and regional actors are called to find compromises for the sustainable governance of natural resources and the advance of learning.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 8 (2009) Issue (Month): 2 (January) Pages: 111-129 Download reference. The following formats are available: HTML
(with abstract),
plain text
(with abstract),
BibTeX,
RIS (EndNote, RefMan, ProCite),
ReDIF