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Time-Use Preference and Technology Acceptance: Measure Development of Computer Polychronicity

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Author Info
Joshua M. Davis (College of Charleston)
Lorraine S. Lee (University of North Carolina - Wilmington)
Mun Y. Yi (University of South Carolina)
Abstract

Past research recognizes the important influence of individual beliefs on technology acceptance and use. This line of research has also identified a variety of factors that drive the formation of these beliefs. One category of variables that has received less attention in this research stream consists of individual preferences, in particular time-use preferences. In the current study we address the gap in the technology acceptance literature by introducing and empirically testing a new construct labeled computer polychronicity, which captures individuals’ time-use preferences regarding information technology. A new measure of computer polychronicity is developed and subsequently tested using partial least squares estimation. Computer polychronicity is then theorized as a key driver of perceived usefulness, linking computer anxiety and computer playfulness to perceived usefulness. Overall, the results of model testing support the notion that preferences play an important role in the formation of technology-related beliefs.

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File URL: http://www.bsu.edu/mcobwin/majb/?p=597
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Publisher Info
Article provided by American Journal of Business (Formerly Named "Mid-American Journal of Business") in its journal American Journal of Business.

Volume (Year): 24 (2009)
Issue (Month): 2 ()
Pages: 23-31
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Handle: RePEc:maj:ancoec:v:24:y:2009:i:2:p:23-31

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Web page: http://www.bsu.edu/mcobwin/majb/
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Related research
Keywords: Computer polychronicity; time-use preference; multitasking; technology acceptance; computer anxiety;

Find related papers by JEL classification:
R00 - Urban, Rural, and Regional Economics - - General - - - General
Z0 - Other Special Topics - - General

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This page was last updated on 2009-12-19.


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