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El E-Business en el cooperativismo agrario: el caso del sector oleícola

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  • MOZAS MORAL, ADORACIÓN

    ()
    (UNIVERSIDAD DE JAÉN. Campus las Lagunillas, Edificio D-3, Universidad de Jaén)

  • BERNAL JURADO, ENRIQUE

    ()
    (UNIVERSIDAD DE JAÉN. Campus las Lagunillas, Edificio D-3, Universidad de Jaén)

Abstract

El sector del olivar y del aceite de oliva, constituye uno de los sectores estratégicos dentro del ámbito agrario andaluz. Sólo en la provincia de Jaén, el peso de su producción alcanza entre el 20 y el 25 por 100 del total mundial. Sin embargo, en torno al 90 por 100 de la producción se vende a granel. En estas circunstancias, el uso de las TIC para fines comerciales representa una oportunidad de las empresas del sector para llegar a los consumidores finales mediante aceites envasados y/o la eliminación de intermediarios en la venta a granel. En este contexto, el objetivo de este trabajo consiste en analizar, mediante los resultados de un trabajo de campo realizado al efecto, cuál es el nivel de utilización de Internet en la gestión empresarial, especialmente en el ámbito comercial, entre las empresas oleícolas jiennenses. Olive Oil is one of the strategic sectors in the agricultural context of Andalusia. The production of the Province of Jaén alone stands for 20-25 per cent of the total world oil produce. Nevertheless, around 90 per cent of this olive oil is sold in bulk. Under these circumstances, the use of ICTs with a marketing purpose represents an opportunity for the firms of the sector to reach the final consumers with packaged oils, without the participation of other agents. This paper is aimed to analyse the use of the Internet and other related technologies in management, focusing specially in marketing, through the results of a field research carried on olive oil firms from the Province of Jaén.

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Article provided by Estudios de Economía Aplicada in its journal Estudios de Economía Aplicada.

Volume (Year): 26 (2008)
Issue (Month): (Abril)
Pages: 211-232

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Handle: RePEc:lrk:eeaart:26_1_8

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Keywords: sector oleícola; cooperativismo agrario; comercio electrónico; nuevas tecnologías; e-business; TIC/Olive oil sectors; Cooperatives; Agribusiness; e-business; ICT; e-commerce.;

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