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Difusión de Innovaciones Hospitalarias

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  • CARMONA MARTÍNEZ, Mª DE LAS M.

    ()
    (Departamento de Administración y Dirección de Empresas. Universidad Católica San Antonio (Murcia).)

  • GÓMEZ GARCÍA, J.

    (Facultad de Economía y Empresa. Universidad de Murcia.)

Abstract

La aplicación de los modelos de difusión de innovaciones se ha limitado tradicionalmente a las áreas de marketing, economía de la empresa y economía industrial, pero, sin duda, este enfoque puede ser también útil en otros contextos, y este artículo aborda, desde esta perspectiva, la difusión de un Sistema Telemático Hospitalario, formado por cinco módulos, en dos hospitales. La estimación y el análisis de los modelos correspondientes nos permite conocer las características propias del proceso: en primer lugar, el centro hospitalario que introduce la innovación más tarde tiene una mayor velocidad de difusión, pues puede reducir su incertidumbre al conocer los resultados obtenidos por el otro centro. Y en segundo lugar, las difusiones de cada uno de los módulos que forman parte del Sistema Telemático Hospitalario no son procesos independientes entre sí, sino que presentan un importante grado de complementariedad y sinergia. El conocimiento del modo en que tienen lugar los procesos de difusión de innovaciones en los centros hospitalarios puede facilitar la gestión de los mismos, con el fin de reducir los costes de sus actividades y aumentar su eficiencia. Innovation Diffusion models have been traditionally applied to marketing, business economy and industry economy, but, without any doubt, this viewpoint can also be very useful in other contexts. In this article, the diffusion of a Telematic System, made up of five component parts, and applied at two hospitals is studied from this perspective. Models estimation and analysis allow us to identify the most important characteristics of this process: firstly, the hospital that introduces the innovation later presents a higher diffusion speed, because it can decrease its uncertainty by knowing the other hospital’s outcomes. Secondly, all the diffusions of every component part of the Telematic System are not independent, but show a high synergy and complementarity degree. The knowledge of the way that diffusion process take place in hospitals can improve management effectiveness and decision-taking, with the eventual aim of diminishing costs and increasing efficiency.

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Bibliographic Info

Article provided by Estudios de Economía Aplicada in its journal Estudios de Economía Aplicada.

Volume (Year): 21 (2003)
Issue (Month): (Abril)
Pages: 53-72

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Handle: RePEc:lrk:eeaart:21_1_7

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Keywords: Innovation diffusion models; hospitals telematic system.;

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  1. Dixon, Robert J, 1980. "Hybrid Corn Revisited," Econometrica, Econometric Society, vol. 48(6), pages 1451-61, September.
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