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Descripción de la empresa comercial minorista andaluza: análisis DAFO1

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Author Info

  • CASAS SÁNCHEZ, J.M.

    (Universidad de Alcalá de Henares)

  • HERRERÍAS PLEGUEZUELO, R.

    (Universidad de Granada)

  • GUTIÉRREZ SÁNCHEZ, N.

    (Universidad de Granada)

  • HERRERÍAS VELASCO, J.M.

    (Universidad de Granada)

Abstract

Mediante el análisis de la información suministrada por una encuesta, realizada “ad hoc”, de tipo personal, con cuestionario cerrado y estructurado , dirigida a las 39.416 empresas comerciales minoristas que operaban en Andalucía en el año 1996, con unos determinados epígrafes de la CNAE-93 y utilizando un muestreo polietápico, triplemente estratificado, con afijación cuasi-proporcional y una razón de muestreo del 10% aproximadamente, se han obtenido las características generales del sector expandiendo los resultados muestrales, empleándose los factores de expansión derivados de la estratificación realizada y teniendo en cuenta las correcciones del marco consecuentes con el trabajo de campo realizado. Se concluye con un diagnóstico para la situación actual del sector, usando una matriz DAFO para el conjunto de empresas y se plantea un cuadro de objetivos estratégicos con las medidas que sería necesario adoptar para lograr un equilibrio competitivo entre la pequeña y la gran empresa comercial. Analyzing the information provided by a survey, made «ad hoc», with items of closed responses directed to 39,416 retail commercial companies that operated in Andalucia in 1996, with CNAE-93 specific headings, and by a nested sample, three times stratified, with a quasi-proportional sample size, whose sampling rate is 10% approximately, the general characteristics of the sector have been obtained expanding the sampling results by using the expansion factors derived from the stratification made and taking into account the corrections of the frame according to the field work made. We conclude with adiagnosis for his present sector situation using a matrix DAFO for the assembly of companies, and it is outlined a panel of strategic objectives with the measures that would be necessary to adopt in order to obtain a competitive balance between small and great commercial companies.

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Bibliographic Info

Article provided by Estudios de Economía Aplicada in its journal Estudios de Economía Aplicada.

Volume (Year): 16 (2000)
Issue (Month): (Diciembre)
Pages: 5-36

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Handle: RePEc:lrk:eeaart:16_3_8

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Keywords: Retail company; strategic analysis; matrix DAFO; sampling by survey.;

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