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Fogyasztói döntések a viselkedési közgazdaságtan szemszögéből
[Consumer decisions from the angle of behavioural economics]

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  • Vincze, János
  • Koltay, Gábor
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    Abstract

    A cikkben az irodalom áttekintése segítségével azt vizsgáljuk, hogy milyen módon használhatók fel a viselkedési közgazdaságtan eszközei a fogyasztói döntések elemzésére. Néhány lényeges megállapításunk a következő. 1. A nem standard preferenciákhoz hasonlóan az aszimmetrikus információ miatt még szabad verseny esetén sem alakul ki Pareto-hatékony egyensúly. 2. Az empirikus eredmények alapján arra lehet következtetni, hogy a közösségi preferenciák szerepe jól működő, rövid távú piaci cserekapcsolatok esetén elhanyagolható. 3. "Értelem és érzelem" gyakran nem elválasztható a fogyasztói döntésekben, aminek legalábbis részbeni kihasználásából származhat a reklám és marketing haszna a vállalatok számára. 4. Nem elég csupán az átlagos viselkedést vizsgálni: a szabályozási döntések során különösen kell figyelni a hibákra leginkább hajlamos fogyasztók helyzetére. 5. Amikor valamilyen piaci beavatkozást tervezünk, az elméleti megfontolásokat mindig ki kell egészítenünk konkrét empirikus vizsgálatokkal. Journal of Economic Literature (JEL) kód: D03, D11, D12.

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    Bibliographic Info

    Article provided by Közgazdasági Szemle Alapítvány (Economic Review Foundation) in its journal Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences).

    Volume (Year): LVI (2009)
    Issue (Month): 6 ()
    Pages: 495-525

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    Handle: RePEc:ksa:szemle:1101

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    Cited by:
    1. Simonovits, András, 2009. "Az önkéntes nyugdíjrendszer egy egyszerű modellje
      [A simple model of tax-favoured retirement accounts]
      ," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(10), pages 851-865.
    2. Mihályi, Péter, 2009. "Árak és volumenek a posztszocialista egészségügyben
      [Prices and volumes in the post-socialist health sector]
      ," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 585-608.
    3. Vincze, János, 2010. "Miért és mitől védjük a fogyasztókat?. Aszimmetrikus információ és/vagy korlátozott racionalitás
      [Asymmetric information and/or bounded rationality: why are consumers protected and from
      ," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(9), pages 725-752.

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