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Intangible Assets and Strategic Positioning of Company

Author

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  • Roxana Arabela Dumitrascu

Abstract

Company’s profitability is the result of the use of all available assets, although in many cases, the intangible assets are those that give the company the largest part of the strategic substance, contributing decisively to the increase of its overall value over the value of the tangible assets they possess. Intangible assets represent a support for the tangible ones and are at the origin of profitability surplus (super profit) obtained by the enterprise above normal profitability of the sector.

Suggested Citation

  • Roxana Arabela Dumitrascu, 2014. "Intangible Assets and Strategic Positioning of Company," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(1), pages 91-93, March.
    • Handle: RePEc:khe:journl:v:6:y:2014:i:1:p:91-93
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    More about this item

    Keywords

    Goodwill; economic profitability; super profit; competitive advantage; reorganization;
    All these keywords.

    JEL classification:

    • B15 - Schools of Economic Thought and Methodology - - History of Economic Thought through 1925 - - - Historical; Institutional; Evolutionary
    • C46 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Specific Distributions
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation

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