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Factors of Competitive Advantage in the European Single Market

Author

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  • Marian Covlea

    ("Dimitrie Cantemir" Christian University)

Abstract

This article addresses the issue of national and corporate competitiveness and its increase, presenting the factors and the mechanisms of its achievement, with a detailed case study on American Nautics SRL in Bucharest. This company managed to obtain a series of spectacular economic and financial results, decisively increasing their competitiveness as a qualitative global indicator, by the development and intelligent use of its intangible long-term assets. Their performance is especially commendable as it was obtained in the current economic and financial crisis faced by the entire world, and that affected Romania more than other countries.

Suggested Citation

  • Marian Covlea, 2013. "Factors of Competitive Advantage in the European Single Market," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(3), pages 79-84, September.
    • Handle: RePEc:khe:journl:v:5:y:2013:i:3:p:79-84
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    More about this item

    Keywords

    Competitiveness; intangible long-term assets; brand; know-how; return; performance; value; European Single Market; financial crisis;
    All these keywords.

    JEL classification:

    • F20 - International Economics - - International Factor Movements and International Business - - - General

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