School Image in the Context of New Communication Technology
AbstractReconsidering the strategy regarding the institutional image amongst students, parents and the community represents an opportunity for the organization and distribution of special responsibilities linked with the relationship with the recipients of the educational act, for ensuring the transparency that is necessary for the responsible participation of all the members in partner structures with the local community, the parents, the socio-economic organizations in what concerns the appropriate educational offer of the school in relation with the specific community needs. This paper proposes to investigate the image of the school institution in the community and the promoting strategies, using classical methods as well as modern communication technology, web sites and social network sites for the implementing of educational marketing. The study focuses on the image of the Santana Scholar Group and the promoting strategies based on a questionnaire made in Google Docs, which was included on the school’s web site to be filled in.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest in its journal Knowledge Horizons - Economics.
Volume (Year): 5 (2013)
Issue (Month): 2 (June)
Education; new technologies; image; educational marketing; questionnaire; school site;
Find related papers by JEL classification:
- I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adi Sava).
If references are entirely missing, you can add them using this form.