Dominating Trends on the Audio – Video Market – Strategies and Effects
AbstractThe authors focus on the dominating position of the American television, showing the reasons for its development, the importance of the export strategy, and the directions it imposed on the audio-video world market. The analysis with the European field industry has proved that the continental television had developed on different directions, but it had to adapt to the globalization processes to be able to penetrate all the cultural areas.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest in its journal Knowledge Horizons - Economics.
Volume (Year): 4 (2012)
Issue (Month): 3-4 (September-December)
Television; trends; audio-video; cultural identity; melting pot; prime time; proximity;
Find related papers by JEL classification:
- Z10 - Other Special Topics - - Cultural Economics - - - General
- Z18 - Other Special Topics - - Cultural Economics - - - Public Policy
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adi Sava).
If references are entirely missing, you can add them using this form.