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Approaching Pricing Strategy in the Metallurgical Industry in the Context of Economic Crisis

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  • Cosmin Dobrin
  • Vasile Deac
  • Aurelia Stanescu

    ("Dimitrie Cantemir" Christian University)

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    Abstract

    The effects of the global financial and economic crisis (also felt ever more intense in Romania) have already appeared and they will increase; the essential problem is to diminish these negative effects. From this perspective, approaching the pricing strategy in a new way- that is a better coverage, understanding, mastery and reassessment of all the initial and new elements that exist, all will have to be taken into account while making pricing decisions-may have a decisive role in solving this problem.

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    File URL: http://orizonturi.ucdc.ro/arhiva/2011_khe_1-2_pdf/khe_vol_3_iss_1_2_96to100.pdf
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    File URL: http://orizonturi.ucdc.ro/arhiva/2011_khe_1-2_pdf/khe_vol_3_iss_1_2_96to100.pdf
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    Bibliographic Info

    Article provided by Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest in its journal Knowledge Horizons - Economics.

    Volume (Year): 3 (2011)
    Issue (Month): 1-2 (March-June)
    Pages: 96-100

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    Handle: RePEc:khe:journl:v:3:y:2011:i:1:2:p:96-100

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    Keywords: Pricing strategy; relevant costs; irrelevant costs; avoidable costs; sunk costs;

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