Approaching Pricing Strategy in the Metallurgical Industry in the Context of Economic Crisis
AbstractThe effects of the global financial and economic crisis (also felt ever more intense in Romania) have already appeared and they will increase; the essential problem is to diminish these negative effects. From this perspective, approaching the pricing strategy in a new way- that is a better coverage, understanding, mastery and reassessment of all the initial and new elements that exist, all will have to be taken into account while making pricing decisions-may have a decisive role in solving this problem.
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Bibliographic InfoArticle provided by Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest in its journal Knowledge Horizons - Economics.
Volume (Year): 3 (2011)
Issue (Month): 1-2 (March-June)
Pricing strategy; relevant costs; irrelevant costs; avoidable costs; sunk costs;
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