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Communication, as a way to Efficient Organizational Relations

Author

Listed:
  • Viorica Ionascu
  • Dominic Perez-Danielescu

    ("Dimitrie Cantemir" Christian University)

Abstract

The hard time the Romanian companies encounter has challenged the managers to pay high attention on the rapid recuperation of their expenditures, thus falling to include the communication positive influence over final results. Communication is a fundamental component, an attitude and an instrument. Communication is a major must of the social life in both its general and organizational sides.

Suggested Citation

  • Viorica Ionascu & Dominic Perez-Danielescu, 2010. "Communication, as a way to Efficient Organizational Relations," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(3), pages 23-29, September.
  • Handle: RePEc:khe:journl:v:2:y:2010:i:3:p:23-29
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    More about this item

    Keywords

    Communication; global communication; advertising; company identity and position; brands; harmonized identification signs; company image; goods image; managerial communication; marketing communication.;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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