Communication, as a way to Efficient Organizational Relations
AbstractThe hard time the Romanian companies encounter has challenged the managers to pay high attention on the rapid recuperation of their expenditures, thus falling to include the communication positive influence over final results. Communication is a fundamental component, an attitude and an instrument. Communication is a major must of the social life in both its general and organizational sides.
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Bibliographic InfoArticle provided by Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest in its journal Knowledge Horizons - Economics.
Volume (Year): 2 (2010)
Issue (Month): 3 (September)
Communication; global communication; advertising; company identity and position; brands; harmonized identification signs; company image; goods image; managerial communication; marketing communication.;
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