Does product complexity matter for competition in experimental retail markets?
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Bibliographic InfoArticle provided by Springer in its journal Theory and Decision.
Volume (Year): 70 (2011)
Issue (Month): 1 (January)
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Web page: http://www.springerlink.com/link.asp?id=100341
Consumer market; Product complexity; Complexity aversion; Complexity exploitation; Bounded rationality;
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