Behavioral and Prescriptive Explanations of a Reverse Sunk Cost Effect
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DOI: 10.1023/A:1022841432562
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- Nick Benschop & Arno L. P. Nuijten & Mark Keil & Kirsten I. M. Rohde & Jong Seok Lee & Harry R. Commandeur, 2021. "Construal level theory and escalation of commitment," Theory and Decision, Springer, vol. 91(1), pages 135-151, July.
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Keywords
Sunk cost; escalation; prospect theory; expected utility; portfolio theory;All these keywords.
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