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Rationality of Stock Splits: The Target-Price Habit Hypothesis

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  • So, Raymond W
  • Tse, Yiuman

Abstract

The question of why firms exercise stock splits has inspired research for some time. Signalling and optimal trading range hypotheses are possible explanations for stock splits. This paper considers the sociological aspects of maintaining a stable target-price habit. It argues that one of the principal reasons for stock splits is to conform to the market norm, which is established by mutual reinforcement among financial analysts, managers, and investors. Models based on economic reasons alone do not fully explain the rationality of stock splits. Copyright 2000 by Kluwer Academic Publishers

Suggested Citation

  • So, Raymond W & Tse, Yiuman, 2000. "Rationality of Stock Splits: The Target-Price Habit Hypothesis," Review of Quantitative Finance and Accounting, Springer, vol. 14(1), pages 67-84, January.
  • Handle: RePEc:kap:rqfnac:v:14:y:2000:i:1:p:67-84
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    Cited by:

    1. Li Eng & Joohyung Ha & Sandeep Nabar, 2014. "The impact of regulation FD on the information environment: evidence from the stock market response to stock split announcements," Review of Quantitative Finance and Accounting, Springer, vol. 43(4), pages 829-853, November.
    2. Hongrui Feng & Shu Yan, 2019. "CEO incentive compensation and stock liquidity," Review of Quantitative Finance and Accounting, Springer, vol. 53(4), pages 1069-1098, November.
    3. Lin, Ji-Chai & Singh, Ajai K. & Yu, Wen, 2009. "Stock splits, trading continuity, and the cost of equity capital," Journal of Financial Economics, Elsevier, vol. 93(3), pages 474-489, September.
    4. Maria Chiara Iannino & Sergey Zhuk, 2020. "Signaling through Timing of Stock Splits," Discussion Paper Series, School of Economics and Finance 202009, School of Economics and Finance, University of St Andrews, revised 18 Jun 2021.
    5. Kenneth Moon & James LeSage, 2013. "Simultaneous dependence between firm-level stock returns," Journal of Economics and Finance, Springer;Academy of Economics and Finance, vol. 37(4), pages 479-494, October.
    6. Keith Jakob & Ryan Whitby, 2017. "The impact of nominal stock price on ex-dividend price responses," Review of Quantitative Finance and Accounting, Springer, vol. 48(4), pages 939-953, May.
    7. Terrence Martell & Gwendolyn Webb, 2008. "The performance of stocks that are reverse split," Review of Quantitative Finance and Accounting, Springer, vol. 30(3), pages 253-279, April.
    8. William Hardin & Kartono Liano & Gow-Cheng Huang, 2005. "REIT Stock Splits and Market Efficiency," The Journal of Real Estate Finance and Economics, Springer, vol. 30(3), pages 297-315, April.

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