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Price-Matching Guarantees and Equilibrium Selection in a Homogenous Product Market: An Experimental Study

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Subhasish Dugar ()

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Abstract

Price-matching guarantees have been alleged to sustain collusive prices in a homogenous product market. Theories in this literature also suggest that there exist multiple equilibria (i.e., a set of price equilibria between the competitive and the monopoly price) when all sellers adopt these guarantees in such a market. Theoretical prediction in this case fails to pin down the actual behavior of players a priori. This paper illustrates the essential role of controlled experiment in testing the collusive theory of price-matching guarantees and thereby shedding light on the embedded equilibrium selection problem. In particular, this paper studies two highly stylized market models, obtains testable predictions, and lays out the design of the controlled experiment. Results indicate that these guarantees facilitate collusion among sellers and thus solve the equilibrium selection problem considerably. Copyright Springer Science+Business Media, LLC 2007

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File URL: http://hdl.handle.net/10.1007/s11151-007-9129-9
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Publisher Info
Article provided by Springer in its journal Review of Industrial Organization.

Volume (Year): 30 (2007)
Issue (Month): 2 (March)
Pages: 107-119
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Handle: RePEc:kap:revind:v:30:y:2007:i:2:p:107-119

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Web page: http://www.springerlink.com/link.asp?id=100336

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Related research
Keywords: Price-matching guarantees; Collusion; Homogenous product market; Equilibrium selection; Experiment; L11; L12; C91;

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  1. Morten Hviid & Greg Shaffer, 1999. "Hassle Costs: The Achilles' Heel of Price-Matching Guarantees," Journal of Economics & Management Strategy, Blackwell Publishing, vol. 8(4), pages 489-521, December. [Downloadable!] (restricted)
  2. Zhiqi Chen, 1995. "How Low Is a Guaranteed-Lowest-Price?," Canadian Journal of Economics, Canadian Economics Association, vol. 28(3), pages 683-701, August. [Downloadable!] (restricted)
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  3. Belton, Terrence M., 1987. "A model of duopoly and meeting or beating competition," International Journal of Industrial Organization, Elsevier, vol. 5(4), pages 399-417. [Downloadable!] (restricted)
  4. Baye, M.R. & Kovenock, D., 1992. "How to Sell a Pickup Truck: "Beat-or-Pay" Adverrtisements as Facilitating Devices," Papers 9-92-3, Pennsylvania State - Department of Economics.
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  5. Png, I P L & Hirshleifer, D, 1987. "Price Discrimination through Offers to Match Price," Journal of Business, University of Chicago Press, vol. 60(3), pages 365-83, July. [Downloadable!] (restricted)
  6. Doyle, Christopher, 1988. "Different selling strategies in Bertrand oligopoly," Economics Letters, Elsevier, vol. 28(4), pages 387-390. [Downloadable!] (restricted)
  7. Sridhar Moorthy & Ralph A.Winter, 2006. "Price-Matching Guarantees," RAND Journal of Economics, The RAND Corporation, vol. 37(2), pages 449-465, Summer.
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  8. Logan, John W. & Lutter, Randall W., 1989. "Guaranteed lowest prices: do they facilitate collusion?," Economics Letters, Elsevier, vol. 31(2), pages 189-192, December. [Downloadable!] (restricted)
  9. Arbatskaya, Maria, 2001. "Can low-price guarantees deter entry?," International Journal of Industrial Organization, Elsevier, vol. 19(9), pages 1387-1406, November. [Downloadable!] (restricted)
  10. Dufwenberg, Martin & Gneezy, Uri, 2000. "Price competition and market concentration: an experimental study," International Journal of Industrial Organization, Elsevier, vol. 18(1), pages 7-22, January. [Downloadable!] (restricted)
  11. Arbatskaya, Maria & Hviid, Morten & Shaffer, Greg, 2004. "On the Incidence and Variety of Low-Price Guarantees," Journal of Law & Economics, University of Chicago Press, vol. 47(1), pages 307-32, April.
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