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Structural models of complementary choices

Author

Listed:
  • Steve Berry
  • Ahmed Khwaja
  • Vineet Kumar
  • Andres Musalem
  • Kenneth Wilbur
  • Greg Allenby
  • Bharat Anand
  • Pradeep Chintagunta
  • W. Hanemann
  • Przemek Jeziorski
  • Angelo Mele

Abstract

This article reviews the rapidly growing literature on structural models of complementary choices. It discusses recent modeling developments and identifies promising areas for future research. Copyright Springer Science+Business Media New York 2014

Suggested Citation

  • Steve Berry & Ahmed Khwaja & Vineet Kumar & Andres Musalem & Kenneth Wilbur & Greg Allenby & Bharat Anand & Pradeep Chintagunta & W. Hanemann & Przemek Jeziorski & Angelo Mele, 2014. "Structural models of complementary choices," Marketing Letters, Springer, vol. 25(3), pages 245-256, September.
    • Handle: RePEc:kap:mktlet:v:25:y:2014:i:3:p:245-256
    DOI: 10.1007/s11002-014-9309-y
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    2. Bryan Bollinger & Naim Darghouth & Kenneth Gillingham & Andres Gonzalez-Lira, 2023. "Valuing Technology Complementarities: Rooftop Solar and Energy Storage," NBER Working Papers 32003, National Bureau of Economic Research, Inc.
    3. Ryan Hawthorne & Lukasz Grzybowski, 2019. "Narrowing the 'Digital Divide': The Role of Complementarities Between Fixed and Mobile Data in South Africa," CESifo Working Paper Series 7711, CESifo.
    4. Edward D. Perry & GianCarlo Moschini & David A. Hennessy, 2016. "Testing for Complementarity: Glyphosate Tolerant Soybeans and Conservation Tillage," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 98(3), pages 765-784.
    5. Kannan, P.K. & Li, Hongshuang “Alice”, 2017. "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 22-45.
    6. Doyle, Chris & Ronayne, David & Sgroi, Daniel, 2015. "E-Cigarettes: The Extent and Impact of Complementary Dual-Use," Economic Research Papers 270219, University of Warwick - Department of Economics.
    7. Robert Donnelly & Francisco J.R. Ruiz & David Blei & Susan Athey, 2021. "Counterfactual inference for consumer choice across many product categories," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 369-407, December.
    8. Wang, Ao, 2021. "A BLP Demand Model of Product-Level Market Shares with Complementarity," The Warwick Economics Research Paper Series (TWERPS) 1351, University of Warwick, Department of Economics.
    9. Galassi, Veronica & Madlener, Reinhard, 2014. "Identifying Business Models for Photovoltaic Systems with Storage in the Italian Market: A Discrete Choice Experiment," FCN Working Papers 19/2014, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
    10. Fu Ouyang & Thomas Tao Yang, 2020. "Semiparametric Discrete Choice Models for Bundles," Discussion Papers Series 625, School of Economics, University of Queensland, Australia.
    11. Iaria, Alessandro & ,, 2020. "Identification and Estimation of Demand for Bundles," CEPR Discussion Papers 14363, C.E.P.R. Discussion Papers.
    12. David Ronayne & Daniel Sgroi, 2018. "On the motivations for the dual-use of electronic and traditional cigarettes," Applied Economics Letters, Taylor & Francis Journals, vol. 25(12), pages 830-834, July.
    13. Leurcharusmee, Supanika & Sirisrisakulchai, Jirakom & Suriya, Komsan & Keesookpun, Chutipong & Srinuan, Pratompong, 2017. "Fixed-to-Mobile Substitution: Effects of Mobile Broadband Subscription on Fixed Broadband Termination," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168513, International Telecommunications Society (ITS).
    14. Alessandro Iaria, & Wang, Ao, 2021. "An Empirical Model of Quantity Discounts with Large Choice Sets," The Warwick Economics Research Paper Series (TWERPS) 1378, University of Warwick, Department of Economics.
    15. Francisco J. R. Ruiz & Susan Athey & David M. Blei, 2017. "SHOPPER: A Probabilistic Model of Consumer Choice with Substitutes and Complements," Papers 1711.03560, arXiv.org, revised Jun 2019.
    16. Iaria, Alessandro & ,, 2020. "Inferring Complementarity from Correlations rather than Structural Estimation," CEPR Discussion Papers 14273, C.E.P.R. Discussion Papers.
    17. Yu Tian & Sebastian Lautz & Alisdiar O. G. Wallis & Renaud Lambiotte, 2021. "Extracting Complements and Substitutes from Sales Data: A Network Perspective," Papers 2103.02042, arXiv.org, revised Aug 2021.
    18. Allen, Roy & Rehbeck, John, 2022. "Latent complementarity in bundles models," Journal of Econometrics, Elsevier, vol. 228(2), pages 322-341.

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