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Increasing choice satisfaction through goal-based labeling

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  • Frank Goedertier

    ()

  • Kristof Geskens
  • Maggie Geuens
  • Bert Weijters
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    Abstract

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    File URL: http://hdl.handle.net/10.1007/s11002-011-9141-6
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    Bibliographic Info

    Article provided by Springer in its journal Marketing Letters.

    Volume (Year): 23 (2012)
    Issue (Month): 1 (March)
    Pages: 119-136

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    Handle: RePEc:kap:mktlet:v:23:y:2012:i:1:p:119-136

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    Web page: http://www.springerlink.com/link.asp?id=100312

    Related research

    Keywords: Goal-based choice; Goals; Consumer expertise; Satisfaction; Uncertainty;

    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. John T. Gourville & Dilip Soman, 2005. "Overchoice and Assortment Type: When and Why Variety Backfires," Marketing Science, INFORMS, vol. 24(3), pages 382-395, July.
    2. Stijn Osselaer & Suresh Ramanathan & Margaret Campbell & Joel Cohen & Jeannette Dale & Paul Herr & Chris Janiszewski & Arie Kruglanski & Angela Lee & Stephen Read & J. Russo & Nader Tavassoli, 2005. "Choice Based on Goals," Marketing Letters, Springer, vol. 16(3), pages 335-346, December.
    3. Chernev, Alexander, 2003. " When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice," Journal of Consumer Research, University of Chicago Press, vol. 30(2), pages 170-83, September.
    4. Brendl, C Miguel & Markman, Arthur B & Messner, Claude, 2003. " The Devaluation Effect: Activating a Need Devalues Unrelated Objects," Journal of Consumer Research, University of Chicago Press, vol. 29(4), pages 463-73, March.
    5. Westbrook, Robert A & Oliver, Richard L, 1991. " The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction," Journal of Consumer Research, University of Chicago Press, vol. 18(1), pages 84-91, June.
    6. Ratneshwar, S & Pechmann, Cornelia & Shocker, Allan D, 1996. " Goal-Derived Categories and the Antecedents of Across-Category Consideration," Journal of Consumer Research, University of Chicago Press, vol. 23(3), pages 240-50, December.
    7. Rao, Akshay R & Monroe, Kent B, 1988. " The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 253-64, September.
    8. Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 411-54, March.
    9. Aimee Drolet & Mary Frances Luce & Itamar Simonson, 2009. "When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice," Journal of Consumer Research, University of Chicago Press, vol. 36(1), pages 137-147, 06.
    10. Shugan, Steven M, 1980. " The Cost of Thinking," Journal of Consumer Research, University of Chicago Press, vol. 7(2), pages 99-111, Se.
    11. Park, C Whan & Lessig, V Parker, 1981. " Familiarity and Its Impact on Consumer Decision Biases and Heuristics," Journal of Consumer Research, University of Chicago Press, vol. 8(2), pages 223-30, September.
    12. Cait Poynor & Stacy Wood, 2010. "Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction," Journal of Consumer Research, University of Chicago Press, vol. 37(1), pages 159-175, 06.
    13. Johnson, Eric J & Russo, J Edward, 1984. " Product Familiarity and Learning New Information," Journal of Consumer Research, University of Chicago Press, vol. 11(1), pages 542-50, June.
    14. Mitchell, Andrew A & Dacin, Peter A, 1996. " The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research, University of Chicago Press, vol. 23(3), pages 219-39, December.
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