When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 22 (2011)
Issue (Month): 3 (September)
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Web page: http://www.springerlink.com/link.asp?id=100312
Decision-making; Involvement; Maximizers; Choice; Satisfaction; Retail;
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- Daniel Z. Levin & Rob Cross, 2004. "The Strength of Weak Ties You Can Trust: The Mediating Role of Trust in Effective Knowledge Transfer," Management Science, INFORMS, vol. 50(11), pages 1477-1490, November.
- Tsiros, Michael & Mittal, Vikas, 2000. " Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making," Journal of Consumer Research, University of Chicago Press, vol. 26(4), pages 401-17, March.
- Gergana Y. Nenkov & Maureen Morrin & Andrew Ward & Barry Schwartz & John Hulland, 2008. "A short form of the Maximization Scale: Factor structure, reliability and validity studies," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 3, pages 371-388, June.
- Tilottama Chowdhury & S. Ratneshwar & Praggyan Mohanty, 2009. "The time-harried shopper: Exploring the differences between maximizers and satisficers," Marketing Letters, Springer, vol. 20(2), pages 155-167, June.
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