Fee or free? How much to add on for an add-on
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 22 (2011)
Issue (Month): 1 (March)
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Web page: http://www.springerlink.com/link.asp?id=100312
Pricing; Add-ons; Complimentary service; Supplementary fee;
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4554333, Harvard University Department of Economics.
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- Marco Bertini & Elie Ofek & Dan Ariely, 2009. "The Impact of Add-On Features on Consumer Product Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 36(1), pages 17-28, 06.
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- Jan K. Brueckner & Darin N. Lee & Pierre M. Picard & Ethan Singer, 2013. "Product Unbundling in the Travel Industry: The Economics of Airline Bag Fees," CESifo Working Paper Series 4397, CESifo Group Munich.
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