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To seek variety or uniformity: The role of culture in consumers’ choice in a group setting

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Author Info

  • Song Yoon

    ()

  • Kwanho Suk

    ()

  • Seon Lee

    ()

  • Eun Park

    ()

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    Abstract

    No abstract is available for this item.

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    File URL: http://hdl.handle.net/10.1007/s11002-010-9102-5
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    Bibliographic Info

    Article provided by Springer in its journal Marketing Letters.

    Volume (Year): 22 (2011)
    Issue (Month): 1 (March)
    Pages: 49-64

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    Handle: RePEc:kap:mktlet:v:22:y:2011:i:1:p:49-64

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    Web page: http://www.springerlink.com/link.asp?id=100312

    Related research

    Keywords: Culture; Group influence; Uniformity; Conformity; Variety seeking;

    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Ratner, Rebecca K & Kahn, Barbara E, 2002. " The Impact of Private versus Public Consumption on Variety-Seeking Behavior," Journal of Consumer Research, University of Chicago Press, vol. 29(2), pages 246-57, September.
    2. Ratner, Rebecca K & Kahn, Barbara E & Kahneman, Daniel, 1999. " Choosing Less-Preferred Experiences for the Sake of Variety," Journal of Consumer Research, University of Chicago Press, vol. 26(1), pages 1-15, June.
    3. Christophe Van den Bulte & Stefan Stremersch, 2004. "Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test," Marketing Science, INFORMS, vol. 23(4), pages 530-544, July.
    4. Ariely, Dan & Levav, Jonathan, 2000. " Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed," Journal of Consumer Research, University of Chicago Press, vol. 27(3), pages 279-90, December.
    5. Bulte, C. van den & Stremersch, S., 2003. "Contagion and heterogeneity in new product diffusion: An emperical test," Research Paper ERS-2003-077-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
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