Gender differences in new brand name response
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 20 (2009)
Issue (Month): 3 (September)
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Web page: http://www.springerlink.com/link.asp?id=100312
Brand names; Gender; Sound symbolism;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Tina M. Lowrey & L. J. Shrum, 2007. "Phonetic Symbolism and Brand Name Preference," Journal of Consumer Research, University of Chicago Press, vol. 34(3), pages 406-414, 06.
- Zhang, Shi & Sood, Sanjay, 2002. " "Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults," Journal of Consumer Research, University of Chicago Press, vol. 29(1), pages 129-41, June.
- Richard Klink & Lan Wu, 2014. "The role of position, type, and combination of sound symbolism imbeds in brand names," Marketing Letters, Springer, vol. 25(1), pages 13-24, March.
- Richard Klink & Gerard Athaide, 2012. "Creating brand personality with brand names," Marketing Letters, Springer, vol. 23(1), pages 109-117, March.
- Valentyna Melnyk & Stijn Osselaer, 2012. "Make me special: Gender differences in consumers’ responses to loyalty programs," Marketing Letters, Springer, vol. 23(3), pages 545-559, September.
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