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Gender differences in new brand name response

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  • Richard Klink

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Suggested Citation

  • Richard Klink, 2009. "Gender differences in new brand name response," Marketing Letters, Springer, vol. 20(3), pages 313-326, September.
    • Handle: RePEc:kap:mktlet:v:20:y:2009:i:3:p:313-326
    DOI: 10.1007/s11002-008-9066-x
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    References listed on IDEAS

    as
    1. Zhang, Shi & Sood, Sanjay, 2002. ""Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(1), pages 129-141, June.
    2. Tina M. Lowrey & L. J. Shrum, 2007. "Phonetic Symbolism and Brand Name Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(3), pages 406-414, June.
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    Cited by:

    1. Motoki, Kosuke & Park, Jaewoo & Pathak, Abhishek & Spence, Charles, 2022. "The connotative meanings of sound symbolism in brand names: A conceptual framework," Journal of Business Research, Elsevier, vol. 150(C), pages 365-373.
    2. Ruth Pogacar & Emily Plant & Laura Rosulek & Michal Kouril, 2015. "Sounds good: Phonetic sound patterns in top brand names," Marketing Letters, Springer, vol. 26(4), pages 549-563, December.
    3. Richard Klink & Gerard Athaide, 2012. "Creating brand personality with brand names," Marketing Letters, Springer, vol. 23(1), pages 109-117, March.
    4. Aekyoung Kim & Sam J. Maglio, 2021. "Text is gendered: the role of letter case," Marketing Letters, Springer, vol. 32(2), pages 179-190, June.
    5. Daniel Kaimann & Clarissa Laura Maria Spiess Bru, 2023. "Sounds too Feminine? Brand Gender and The Impact on Professional Critics," Working Papers Dissertations 107, Paderborn University, Faculty of Business Administration and Economics.
    6. Alina Duduciuc, 2015. "Advertising Brands By Means Of Sounds Symbolism: The Influence Of Vowels On Perceived Brand Characteristics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
    7. Valentyna Melnyk & Stijn Osselaer, 2012. "Make me special: Gender differences in consumers’ responses to loyalty programs," Marketing Letters, Springer, vol. 23(3), pages 545-559, September.
    8. Ruth Pogacar & Michal Kouril & Thomas P. Carpenter & James J. Kellaris, 2018. "Implicit and explicit preferences for brand name sounds," Marketing Letters, Springer, vol. 29(2), pages 241-259, June.
    9. Richard Klink & Lan Wu, 2014. "The role of position, type, and combination of sound symbolism imbeds in brand names," Marketing Letters, Springer, vol. 25(1), pages 13-24, March.

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