Private labels and new product development
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 20 (2009)
Issue (Month): 3 (September)
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Web page: http://www.springerlink.com/link.asp?id=100312
Private label; New product development; Channel coordination; Product line design; Demand uncertainty;
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"Strategic effects of private labels,"
162412, Institut National de la Recherche Agronomique, France.
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- J. Miguel Villas-Boas, 1998. "Product Line Design for a Distribution Channel," Marketing Science, INFORMS, vol. 17(2), pages 156-169.
- Chih-Jen Wang & Ying-Ju Chen & Chi-Cheng Wu, 2011. "Advertising competition and industry channel structure," Marketing Letters, Springer, vol. 22(1), pages 79-99, March.
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