The effect of incidental out-of-stock options on preferences
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 20 (2009)
Issue (Month): 2 (June)
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Web page: http://www.springerlink.com/link.asp?id=100312
Out-of-stock options; Reason-based choice; Justification of choices;
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- Pechtl, Hans, 2011. "Die Präferenzwirkung nicht-verfügbarer Alternativen: Der Phantomeffekt," Wirtschaftswissenschaftliche Diskussionspapiere 01/2011, Ernst Moritz Arndt University of Greifswald, Faculty of Law and Economics.
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