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Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing

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  • Ian Sinapuelas

    ()

  • William Robinson

    ()

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    Abstract

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    File URL: http://hdl.handle.net/10.1007/s11002-008-9062-1
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    Bibliographic Info

    Article provided by Springer in its journal Marketing Letters.

    Volume (Year): 20 (2009)
    Issue (Month): 2 (June)
    Pages: 183-196

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    Handle: RePEc:kap:mktlet:v:20:y:2009:i:2:p:183-196

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    Web page: http://www.springerlink.com/link.asp?id=100312

    Related research

    Keywords: Me-too brands; Feature imitation; Split population model;

    References

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    1. Gordon, Geoffrey L. & Calantone, Roger J. & di Benedetto, C. Anthony, 1991. "Mature markets and revitalization strategies: An American fable," Business Horizons, Elsevier, vol. 34(3), pages 39-50.
    2. Christina L. Brown & James M. Lattin, 1994. "Investigating the Relationship Between Time in Market and Pioneering Advantage," Management Science, INFORMS, vol. 40(10), pages 1361-1369, October.
    3. Aron, Debra J & Lazear, Edward P, 1990. "The Introduction of New Products," American Economic Review, American Economic Association, vol. 80(2), pages 421-26, May.
    4. Schmalensee, Richard, 1982. "Product Differentiation Advantages of Pioneering Brands," American Economic Review, American Economic Association, vol. 72(3), pages 349-65, June.
    5. Mukherjee, Ashesh & Hoyer, Wayne D, 2001. " The Effect of Novel Attributes on Product Evaluation," Journal of Consumer Research, University of Chicago Press, vol. 28(3), pages 462-72, December.
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    Cited by:
    1. Lauren Labrecque & George Milne, 2013. "To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace," Marketing Letters, Springer, vol. 24(2), pages 165-176, June.

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