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Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing

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Author Info
Ian Sinapuelas ()
William Robinson ()
Abstract

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File URL: http://hdl.handle.net/10.1007/s11002-008-9062-1
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Publisher Info
Article provided by Springer in its journal Marketing Letters.

Volume (Year): 20 (2009)
Issue (Month): 2 (June)
Pages: 183-196
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:kap:mktlet:v:20:y:2009:i:2:p:183-196

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Web page: http://www.springerlink.com/link.asp?id=100312

For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).

Related research
Keywords: Me-too brands; Feature imitation; Split population model;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Birger Wernerfelt, 1988. "Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond," RAND Journal of Economics, The RAND Corporation, vol. 19(3), pages 458-466, Autumn. [Downloadable!] (restricted)
  2. Gordon, Geoffrey L. & Calantone, Roger J. & di Benedetto, C. Anthony, 1991. "Mature markets and revitalization strategies: An American fable," Business Horizons, Elsevier, vol. 34(3), pages 39-50. [Downloadable!] (restricted)
  3. Aron, Debra J & Lazear, Edward P, 1990. "The Introduction of New Products," American Economic Review, American Economic Association, vol. 80(2), pages 421-26, May. [Downloadable!] (restricted)
  4. Mukherjee, Ashesh & Hoyer, Wayne D, 2001. " The Effect of Novel Attributes on Product Evaluation," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 28(3), pages 462-72, December.
  5. Schmalensee, Richard, 1982. "Product Differentiation Advantages of Pioneering Brands," American Economic Review, American Economic Association, vol. 72(3), pages 349-65, June. [Downloadable!] (restricted)
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