Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 20 (2009)
Issue (Month): 2 (June)
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Web page: http://www.springerlink.com/link.asp?id=100312
Me-too brands; Feature imitation; Split population model;
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- Schmalensee, Richard., 1980.
"Product differentiation advantages of pioneering brands,"
1140-80., Massachusetts Institute of Technology (MIT), Sloan School of Management.
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- Christina L. Brown & James M. Lattin, 1994. "Investigating the Relationship Between Time in Market and Pioneering Advantage," Management Science, INFORMS, vol. 40(10), pages 1361-1369, October.
- Mukherjee, Ashesh & Hoyer, Wayne D, 2001. " The Effect of Novel Attributes on Product Evaluation," Journal of Consumer Research, University of Chicago Press, vol. 28(3), pages 462-72, December.
- Aron, Debra J & Lazear, Edward P, 1990. "The Introduction of New Products," American Economic Review, American Economic Association, vol. 80(2), pages 421-26, May.
- Gordon, Geoffrey L. & Calantone, Roger J. & di Benedetto, C. Anthony, 1991. "Mature markets and revitalization strategies: An American fable," Business Horizons, Elsevier, vol. 34(3), pages 39-50.
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