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The impact of customer-specific marketing expenses on customer retention and customer profitability

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Author Info
Sander Triest ()
Maurice Bun ()
Erik Raaij ()
Maarten Vernooij ()

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Abstract

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File URL: http://hdl.handle.net/10.1007/s11002-008-9061-2
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Publisher Info
Article provided by Springer in its journal Marketing Letters.

Volume (Year): 20 (2009)
Issue (Month): 2 (June)
Pages: 125-138
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:kap:mktlet:v:20:y:2009:i:2:p:125-138

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Web page: http://www.springerlink.com/link.asp?id=100312

For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).

Related research
Keywords: Customer profitability; Customer-specific marketing expenses; Panel data;

References listed on IDEAS
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  1. Arellano, Manuel & Bond, Stephen, 1991. "Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations," Review of Economic Studies, Blackwell Publishing, vol. 58(2), pages 277-97, April. [Downloadable!] (restricted)
  2. Gounaris, Spiros P., 2005. "Trust and commitment influences on customer retention: insights from business-to-business services," Journal of Business Research, Elsevier, vol. 58(2), pages 126-140, February. [Downloadable!] (restricted)
  3. Wagner Kamakura & Carl Mela & Asim Ansari & Anand Bodapati & Pete Fader & Raghuram Iyengar & Prasad Naik & Scott Neslin & Baohong Sun & Peter Verhoef & Michel Wedel & Ron Wilcox, 2005. "Choice Models and Customer Relationship Management," Marketing Letters, Springer, vol. 16(3), pages 279-291, December. [Downloadable!] (restricted)
  4. Blundell, Richard & Bond, Stephen, 1998. "Initial conditions and moment restrictions in dynamic panel data models," Journal of Econometrics, Elsevier, vol. 87(1), pages 115-143, August. [Downloadable!] (restricted)
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  5. Jones, Michael A. & Mothersbaugh, David L. & Beatty, Sharon E., 2002. "Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes," Journal of Business Research, Elsevier, vol. 55(6), pages 441-450, June. [Downloadable!] (restricted)
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This page was last updated on 2009-12-5.


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