The impact of customer-specific marketing expenses on customer retention and customer profitability
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 20 (2009)
Issue (Month): 2 (June)
Contact details of provider:
Web page: http://www.springerlink.com/link.asp?id=100312
Customer profitability; Customer-specific marketing expenses; Panel data;
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