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The impact of customer-specific marketing expenses on customer retention and customer profitability Author info | Abstract | Publisher info | Download info | Related research | Statistics Sander Triest ()
Maurice Bun ()
Erik Raaij ()
Maarten Vernooij ()
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Article provided by Springer in its journal Marketing Letters .
Volume (Year): 20 (2009)
Issue (Month): 2 (June)
Pages: 125-138
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Handle: RePEc:kap:mktlet:v:20:y:2009:i:2:p:125-138Contact details of provider: Web page: http://www.springerlink.com/link.asp?id=100312
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Keywords: Customer profitability ; Customer-specific marketing expenses ; Panel data ; References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile , click on "citations" and make appropriate adjustments.:
Arellano, Manuel & Bond, Stephen, 1991.
"Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations ,"
Review of Economic Studies ,
Blackwell Publishing, vol. 58(2), pages 277-97, April.
[Downloadable!] (restricted)
Gounaris, Spiros P., 2005.
"Trust and commitment influences on customer retention: insights from business-to-business services ,"
Journal of Business Research ,
Elsevier, vol. 58(2), pages 126-140, February.
[Downloadable!] (restricted)
Wagner Kamakura & Carl Mela & Asim Ansari & Anand Bodapati & Pete Fader & Raghuram Iyengar & Prasad Naik & Scott Neslin & Baohong Sun & Peter Verhoef & Michel Wedel & Ron Wilcox, 2005.
"Choice Models and Customer Relationship Management ,"
Marketing Letters ,
Springer, vol. 16(3), pages 279-291, December.
[Downloadable!] (restricted)
Blundell, Richard & Bond, Stephen, 1998.
"Initial conditions and moment restrictions in dynamic panel data models ,"
Journal of Econometrics ,
Elsevier, vol. 87(1), pages 115-143, August.
[Downloadable!] (restricted)
Other versions:
Richard Blundell & Steve Bond, 1995.
"Initial conditions and moment restrictions in dynamic panel data models ,"
IFS Working Papers
W95/17, Institute for Fiscal Studies.
Blundell, R. & Bond, S., 1995.
"Initial Conditions and Moment Restrictions in Dynamic Panel Data Models ,"
Economics Papers
104, Economics Group, Nuffield College, University of Oxford.
R Blundell & Steven Bond, .
"Initial conditions and moment restrictions in dynamic panel data model ,"
Economics Papers
W14&104., Economics Group, Nuffield College, University of Oxford.
[Downloadable!] Jones, Michael A. & Mothersbaugh, David L. & Beatty, Sharon E., 2002.
"Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes ,"
Journal of Business Research ,
Elsevier, vol. 55(6), pages 441-450, June.
[Downloadable!] (restricted)
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This page was last updated on 2009-12-5.
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