Towards a brain-to-society systems model of individual choice
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 19 (2008)
Issue (Month): 3 (December)
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Web page: http://www.springerlink.com/link.asp?id=100312
Choice models; Dual-process models; Agent systems; Sequential sampling process models; Motivated adaptive behavior; Neuroscience; Neuroeconomics;
Other versions of this item:
- Laurette Dubé & Antoine Bechara & Ulf Böckenholt & Asim Ansari & Alain Dagher & Mark Daniel & Wayne DeSarbo & Lesley Fellows & Ross Hammond & Terry Huang & Scott Huettel & Yan Kestens & Bärbel Knä, 2009. "Towards a brain-to-society systems model of individual choice," Marketing Letters, Springer, vol. 20(1), pages 105-106, March.
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