Empathetic responses to advertising: Testing a network of antecedents and consequences
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 19 (2008)
Issue (Month): 2 (June)
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Web page: http://www.springerlink.com/link.asp?id=100312
Advertising effects; Ad-evoked emotions; Personality; Empathy; Vividness;
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- Bosnjak, Michael & Bratko, Denis & Galesic, Mirta & Tuten, Tracy, 2007. "Consumer personality and individual differences: Revitalizing a temporarily abandoned field," Journal of Business Research, Elsevier, vol. 60(6), pages 587-589, June.
- Escalas, Jennifer Edson & Stern, Barbara B, 2003. " Sympathy and Empathy: Emotional Responses to Advertising Dramas," Journal of Consumer Research, University of Chicago Press, vol. 29(4), pages 566-78, March.
- Michael Luchs & Todd Mooradian, 2012. "Sex, Personality, and Sustainable Consumer Behaviour: Elucidating the Gender Effect," Journal of Consumer Policy, Springer, vol. 35(1), pages 127-144, March.
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