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Empathetic responses to advertising: Testing a network of antecedents and consequences

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Author Info
Todd Mooradian ()
Kurt Matzler
Lisa Szykman
Abstract

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File URL: http://hdl.handle.net/10.1007/s11002-008-9032-7
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Publisher Info
Article provided by Springer in its journal Marketing Letters.

Volume (Year): 19 (2008)
Issue (Month): 2 (June)
Pages: 79-92
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:kap:mktlet:v:19:y:2008:i:2:p:79-92

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Web page: http://www.springerlink.com/link.asp?id=100312

For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).

Related research
Keywords: Advertising effects; Ad-evoked emotions; Personality; Empathy; Vividness;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Escalas, Jennifer Edson & Stern, Barbara B, 2003. " Sympathy and Empathy: Emotional Responses to Advertising Dramas," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 29(4), pages 566-78, March.
  2. Bosnjak, Michael & Bratko, Denis & Galesic, Mirta & Tuten, Tracy, 2007. "Consumer personality and individual differences: Revitalizing a temporarily abandoned field," Journal of Business Research, Elsevier, vol. 60(6), pages 587-589, June. [Downloadable!] (restricted)
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This page was last updated on 2010-1-1.

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