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Empathetic responses to advertising: Testing a network of antecedents and consequences

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  • Todd Mooradian
  • Kurt Matzler
  • Lisa Szykman

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  • Todd Mooradian & Kurt Matzler & Lisa Szykman, 2008. "Empathetic responses to advertising: Testing a network of antecedents and consequences," Marketing Letters, Springer, vol. 19(2), pages 79-92, June.
    • Handle: RePEc:kap:mktlet:v:19:y:2008:i:2:p:79-92
    DOI: 10.1007/s11002-008-9032-7
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    References listed on IDEAS

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    1. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
    2. Keller, Punam Anand & Block, Lauren G, 1997. "Vividness Effects: A Resource-Matching Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(3), pages 295-304, December.
    3. Escalas, Jennifer Edson & Stern, Barbara B, 2003. "Sympathy and Empathy: Emotional Responses to Advertising Dramas," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 566-578, March.
    4. Bosnjak, Michael & Bratko, Denis & Galesic, Mirta & Tuten, Tracy, 2007. "Consumer personality and individual differences: Revitalizing a temporarily abandoned field," Journal of Business Research, Elsevier, vol. 60(6), pages 587-589, June.
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    Cited by:

    1. Michael Luchs & Todd Mooradian, 2012. "Sex, Personality, and Sustainable Consumer Behaviour: Elucidating the Gender Effect," Journal of Consumer Policy, Springer, vol. 35(1), pages 127-144, March.
    2. Jungwon Kuem & Soumya Ray, 2022. "Personality Antecedents and Consequences of Internet Addiction Vis-à-vis Internet Habit: a Theory and an Empirical Investigation," Information Systems Frontiers, Springer, vol. 24(2), pages 579-594, April.
    3. Simon, Françoise, 2013. "The influence of empathy in complaint handling: Evidence of gratitudinal and transactional routes to loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 599-608.

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