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Risk Perception and Smoking Behavior: Empirical Evidence from Taiwan

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  • Liu, Jin-Tan
  • Hsieh, Chee-Ruey

Abstract

This article uses survey data obtained from Taiwan to investigate consumer perceptions of smoking risks and the linkage of these perceptions to smoking behavior. In our analysis, two equations are estimated: (1) risk perception, and (2) smoking probability. The simultaneity problem in estimating risk perception and smoking probability is also considered. Overall, the results indicate that the risk perceptions of cigarette smoking are substantially overestimated and that these risk perceptions in turn, have a significantly negative effect on smoking probability. Also, the results suggest that the determinants of risk perception are consistent with the predictions of a Bayesian learning framework. Copyright 1995 by Kluwer Academic Publishers

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Bibliographic Info

Article provided by Springer in its journal Journal of Risk and Uncertainty.

Volume (Year): 11 (1995)
Issue (Month): 2 (September)
Pages: 139-57

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Handle: RePEc:kap:jrisku:v:11:y:1995:i:2:p:139-57

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Web page: http://www.springerlink.com/link.asp?id=100299

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Cited by:
  1. Andersson, Henrik, 2008. "Perception of Own Death Risk: A Reassessment of Road-Traffic Mortality Risk," Working Papers 2008:11, Swedish National Road & Transport Research Institute (VTI).
  2. Kan, Kamhon & Tsai, Wei-Der, 2004. "Obesity and risk knowledge," Journal of Health Economics, Elsevier, vol. 23(5), pages 907-934, September.
  3. Andrew Clark & Fabrice Etilé, 2001. "Do Health Changes Affect Smoking? Evidence from British Panel Data," DELTA Working Papers 2001-16, DELTA (Ecole normale supérieure).
  4. Cai, Yongxia & Shaw, W. Douglass & Wu, Ximing, 2008. "Risk Perception and Altruistic Averting Behavior: Removing Arsenic in Drinking Water," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6149, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  5. repec:dgr:uvatin:2001027 is not listed on IDEAS
  6. Frank Sloan & Alyssa Platt, 2011. "Information, risk perceptions, and smoking choices of youth," Journal of Risk and Uncertainty, Springer, vol. 42(2), pages 161-193, April.
  7. Man-Ser Jan & Tsu-Tan Fu & Chung L. Huang, 2005. "Willingness to pay for low-lung-cancer-risk cigarettes in Taiwan," Health Economics, John Wiley & Sons, Ltd., vol. 14(1), pages 55-67.
  8. Arianne de Blaeij & Daniel van Vuuren, 2001. "Risk Perception of Traffic Participants," Tinbergen Institute Discussion Papers 01-027/3, Tinbergen Institute.
  9. Georges Dionne & Claude Fluet & Denise Desjardins, 2006. "Perception of the Risks Associated with Impaired Driving and Effects on Driving Behavior," Cahiers de recherche 0608, CIRPEE.
  10. Petter Lundborg, 2007. "Smoking, information sources, and risk perceptions—New results on Swedish data," Journal of Risk and Uncertainty, Springer, vol. 34(3), pages 217-240, June.

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