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Business models and market entry mode choice of small software firms

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  • Arto Ojala
  • Pasi Tyrväinen

Abstract

So far the critical choice of the entry mode for a target country has been examined ignoring the special features of firms. Particularly, the impact of the wide variation of business models of software firms has been ignored. This multi case study investigates the relation between the business model and the entry mode, of eight software firms. The results imply that the product strategy and the service and implementation model of a software firm are closely connected to the entry mode choice, while the distribution model of intangible software products does not seem to have an impact on the operation mode. Copyright Springer Science+Business Media, LLC 2006

Suggested Citation

  • Arto Ojala & Pasi Tyrväinen, 2006. "Business models and market entry mode choice of small software firms," Journal of International Entrepreneurship, Springer, vol. 4(2), pages 69-81, September.
    • Handle: RePEc:kap:jinten:v:4:y:2006:i:2:p:69-81
    DOI: 10.1007/s10843-006-0001-z
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    2. Jean-François Hennart & Antonio Majocchi & Birgit Hagen, 2021. "What’s so special about born globals, their entrepreneurs or their business model?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(9), pages 1665-1694, December.
    3. Lambert, Susan C. & Davidson, Robyn A., 2013. "Applications of the business model in studies of enterprise success, innovation and classification: An analysis of empirical research from 1996 to 2010," European Management Journal, Elsevier, vol. 31(6), pages 668-681.
    4. Evers, Natasha & Ojala, Arto & Sousa, Carlos M.P. & Criado-Rialp, Alex, 2023. "Unraveling business model innovation in firm internationalization: A systematic literature review and future research agenda," Journal of Business Research, Elsevier, vol. 158(C).
    5. Noémie Dominguez, 2018. "Promotion agencies and SMEs’ internationalization process: A blessing or a curse? [Agences de promotion et processus internationalisation des PME: bénédiction ou malédiction?]," Journal of International Entrepreneurship, Springer, vol. 16(1), pages 58-81, March.
    6. Harkonen, Janne & Haapasalo, Harri & Hanninen, Kai, 2015. "Productisation: A review and research agenda," International Journal of Production Economics, Elsevier, vol. 164(C), pages 65-82.
    7. Anwar Aridi & Christopher S. Hayter & Slavo Radosevic, 2021. "Windows of opportunities for catching up: an analysis of ICT sector development in Ukraine," The Journal of Technology Transfer, Springer, vol. 46(3), pages 701-719, June.
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