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Business models and market entry mode choice of small software firms

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Author Info
Arto Ojala ()
Pasi Tyrväinen ()
Abstract

So far the critical choice of the entry mode for a target country has been examined ignoring the special features of firms. Particularly, the impact of the wide variation of business models of software firms has been ignored. This multi case study investigates the relation between the business model and the entry mode, of eight software firms. The results imply that the product strategy and the service and implementation model of a software firm are closely connected to the entry mode choice, while the distribution model of intangible software products does not seem to have an impact on the operation mode. Copyright Springer Science+Business Media, LLC 2006

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File URL: http://hdl.handle.net/10.1007/s10843-006-0001-z
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Publisher Info
Article provided by Springer in its journal Journal of International Entrepreneurship.

Volume (Year): 4 (2006)
Issue (Month): 2 (September)
Pages: 69-81
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:kap:jinten:v:4:y:2006:i:2:p:69-81

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Web page: http://www.springerlink.com/link.asp?id=112039

For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).

Related research
Keywords: Entry mode; Market entry; Business models; Software; Small firms;

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