Willingness to Pay for Domestic Television Programming
AbstractThe article describes the application of contingent valuation to estimate the value of the benefits that the Australian community derives from the mandatory transmission of Australian programs by television stations. This application of contingent valuation to estimate cultural benefits offers an insight on the potential for a wider application of the methodology to evaluate cultural policy instruments. The study found that a majority of Australians support regulation of the domestic content of television programs and considers the value of the related benefits to be commensurate with the cost of supplying domestic programming. Copyright Kluwer Academic Publishers 1999
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Bibliographic InfoArticle provided by Springer in its journal Journal of Cultural Economics.
Volume (Year): 23 (1999)
Issue (Month): 3 (August)
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Web page: http://www.springerlink.com/link.asp?id=100284
contingent valuation; demand for television programs; television programming regulation; valuing cultural benefits;
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