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Some Simple Analytics of Access and Revenue Targets

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  • Adrian Darnell
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    Abstract

    If a museum faces a price inelastic demand and twin targets of a minimum number of visits and a minimum revenue, those targets need not be compatible. This paper explores the implications of such targets and shows that their compatibility depends critically on the admission price-elasticity. If the targets are incompatible it may be possible to engineer compatibility by shifting the demand curve. However, if the demand shift (eg resulting from advertising or improving the quality of the visitor experience) requires resourcing and is to be self-financing, it may or may not be possible to bring about compatibility. Copyright Kluwer Academic Publishers 1998

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    File URL: http://hdl.handle.net/10.1023/A:1007558003078
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    Bibliographic Info

    Article provided by Springer in its journal Journal of Cultural Economics.

    Volume (Year): 22 (1998)
    Issue (Month): 2 (June)
    Pages: 189-196

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    Handle: RePEc:kap:jculte:v:22:y:1998:i:2:p:189-196

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    Web page: http://www.springerlink.com/link.asp?id=100284

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    Keywords: access; revenue; targets; price elasticity;

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    1. Faye Steiner, 1997. "Optimal Pricing of Museum Admission," Journal of Cultural Economics, Springer, vol. 21(4), pages 307-333, December.
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    Cited by:
    1. Bruno S. Frey & Stephan Meier, . "The Economics of Museums," IEW - Working Papers 149, Institute for Empirical Research in Economics - University of Zurich.
    2. Mazzanti, Massimiliano, 2002. "Cultural heritage as multi-dimensional, multi-value and multi-attribute economic good: toward a new framework for economic analysis and valuation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 31(5), pages 529-558.
    3. Giovanni Andrés Hernández Salazar & Ana María Olaya Pardo, 2010. "Impacto de la Política Pública Sobre la Demanda Cultural: el Caso de Cuatro Museos en Colombia," ENSAYOS SOBRE POLÍTICA ECONÓMICA, BANCO DE LA REPÚBLICA - ESPE.
    4. Juan Prieto Rodríguez & Víctor Fernández Blanco, . "Optimal Pricing And Grant Policies For Museums," Working Papers 3-02 Classification-JEL :, Instituto de Estudios Fiscales.
    5. Mazzanti, Massimiliano, 2003. "Valuing cultural heritage in a multi-attribute framework microeconomic perspectives and policy implications," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 32(5), pages 549-569, November.

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