Pricing as the Key to Attracting Students to the Performing Arts
AbstractThere is a general assumption that young people do not attend arts events because ticket prices are too high. To test the validity of this assumption, a survey of students' attitudes toward attending the performing arts was conducted. The data revealed that whilst students are concerned about cost, the major barrier is the perception that arts events are boring. It was found that students will purchase tickets for arts events that are perceived as entertaining and allow socialisation. This work continues the discussion contained in the recently published paper by John W. O'Hagan on equal participation in the arts. Copyright Kluwer Academic Publishers 1997
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Bibliographic InfoArticle provided by Springer in its journal Journal of Cultural Economics.
Volume (Year): 21 (1997)
Issue (Month): 2 (June)
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Web page: http://www.springerlink.com/link.asp?id=100284
performing arts; attendance rates; ticket price; students;
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- Bruno S. Frey & Lasse Steiner, 2010.
"Pay as You Go: A New Proposal for Museum Pricing,"
CREMA Working Paper Series
2010-10, Center for Research in Economics, Management and the Arts (CREMA).
- Bruno S. Frey & Lasse Steiner, 2010. "Pay as you Go: A New Proposal for Museum Pricing," CESifo Working Paper Series 3045, CESifo Group Munich.
- Bruno S. Frey & Lasse Steiner, 2010. "Pay as you go: a new proposal for museum pricing," IEW - Working Papers 485, Institute for Empirical Research in Economics - University of Zurich.
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