An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites
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Bibliographic InfoArticle provided by Springer in its journal Journal of Consumer Policy.
Volume (Year): 31 (2008)
Issue (Month): 3 (September)
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Web page: http://www.springerlink.com/link.asp?id=100283
Disclosures; Disclaimers; Banner ads; Internet; Online; Advertising;
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- Lohtia, Ritu & Donthu, Naveen & Hershberger, Edmund K., 2003. "The Impact of Content and Design Elements on Banner Advertising Click-through Rates," Journal of Advertising Research, Cambridge University Press, vol. 43(04), pages 410-418, December.
- Pezderka, Noemi & Sinkovics, Rudolf R., 2011. "A conceptualization of e-risk perceptions and implications for small firm active online internationalization," International Business Review, Elsevier, vol. 20(4), pages 409-422, August.
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