The Index of Consumer Sentiment toward Marketing: Validation, Updated Results, and Demographic Analysis
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Bibliographic InfoArticle provided by Springer in its journal Journal of Consumer Policy.
Volume (Year): 31 (2008)
Issue (Month): 2 (June)
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Web page: http://www.springerlink.com/link.asp?id=100283
Construct validation; Consumer psychology; Consumer welfare; Macromarketing; Marketing and society;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Davis, Harry L & Rigaux, Benny P, 1974. " Perception of Marital Roles in Decision Processes," Journal of Consumer Research, University of Chicago Press, vol. 1(1), pages 51-62, June.
- John F. Gaski & Michael J. Etzel, 2005. "National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and Analysis," Journal of Consumer Research, University of Chicago Press, vol. 31(4), pages 859-867, 03.
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