The Index of Consumer Sentiment toward Marketing: Validation, Updated Results, and Demographic Analysis
AbstractNo abstract is available for this item.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Springer in its journal Journal of Consumer Policy.
Volume (Year): 31 (2008)
Issue (Month): 2 (June)
Contact details of provider:
Web page: http://www.springerlink.com/link.asp?id=100283
Construct validation; Consumer psychology; Consumer welfare; Macromarketing; Marketing and society;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Davis, Harry L & Rigaux, Benny P, 1974. " Perception of Marital Roles in Decision Processes," Journal of Consumer Research, University of Chicago Press, vol. 1(1), pages 51-62, June.
- John F. Gaski & Michael J. Etzel, 2005. "National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and Analysis," Journal of Consumer Research, University of Chicago Press, vol. 31(4), pages 859-867, 03.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Guenther Eichhorn) or (Christopher F. Baum).
If references are entirely missing, you can add them using this form.