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Direct-to-Consumer Advertising of Pharmaceuticals as a Matter of Corporate Social Responsibility?

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  • Pepijn Pol
  • Frank Bakker

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  • Pepijn Pol & Frank Bakker, 2010. "Direct-to-Consumer Advertising of Pharmaceuticals as a Matter of Corporate Social Responsibility?," Journal of Business Ethics, Springer, vol. 94(2), pages 211-224, June.
    • Handle: RePEc:kap:jbuset:v:94:y:2010:i:2:p:211-224
    DOI: 10.1007/s10551-009-0257-z
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    References listed on IDEAS

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    1. Martina Blum‐Kusterer & S. Salman Hussain, 2001. "Innovation and corporate sustainability: An investigation into the process of change in the pharmaceuticals industry," Business Strategy and the Environment, Wiley Blackwell, vol. 10(5), pages 300-316, September.
    2. Eng Cheah & Wen Chan & Corinne Chieng, 2007. "The Corporate Social Responsibility of Pharmaceutical Product Recalls: An Empirical Examination of U.S. and U.K. Markets," Journal of Business Ethics, Springer, vol. 76(4), pages 427-449, December.
    3. Michael Maloni & Michael Brown, 2006. "Corporate Social Responsibility in the Supply Chain: An Application in the Food Industry," Journal of Business Ethics, Springer, vol. 68(1), pages 35-52, September.
    4. Frank Auton, 2007. "The Patient As Consumer: The Advertising Of Pharmaceuticals Directly To Consumers Should Be Allowed And Encouraged," Economic Affairs, Wiley Blackwell, vol. 27(2), pages 64-72, June.
    5. Elizabeth A Almasi & Randall S Stafford & Richard L Kravitz & Peter R Mansfield, 2006. "What Are the Public Health Effects of Direct-to-Consumer Drug Advertising?," PLOS Medicine, Public Library of Science, vol. 3(3), pages 1-1, March.
    6. Kathryn Gordon, 2001. "The OECD Guidelines and Other Corporate Responsibility Instruments: A Comparison," OECD Working Papers on International Investment 2001/5, OECD Publishing.
    7. Leisinger, Klaus M., 2005. "The Corporate Social Responsibility of the Pharmaceutical Industry: Idealism without Illusion and Realism without Resignation," Business Ethics Quarterly, Cambridge University Press, vol. 15(4), pages 577-594, October.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Grygiel, Jennifer & Brown, Nina, 2019. "Are social media companies motivated to be good corporate citizens? Examination of the connection between corporate social responsibility and social media safety," Telecommunications Policy, Elsevier, vol. 43(5), pages 445-460.
    2. Bénédicte Bourcier-Béquaert & Loréa Baïada-Hirèche & Anne Sachet-Milliat, 2022. "Cure or Sell: How Do Pharmaceutical Industry Marketers Combine Their Dual Mission? An Approach Using Moral Dissonance," Journal of Business Ethics, Springer, vol. 175(3), pages 555-581, January.
    3. Ivan Bozhikin & Nikolay Dentchev, 2018. "Discovering a Wilderness of Regulatory Mechanisms for Corporate Social Responsibility: Literature Review," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 145-174, June.
    4. Kenneth Herbst & Sean Hannah & David Allan, 2013. "Advertisement Disclaimer Speed and Corporate Social Responsibility: “Costs” to Consumer Comprehension and Effects on Brand Trust and Purchase Intention," Journal of Business Ethics, Springer, vol. 117(2), pages 297-311, October.
    5. Alexander Nill & Gene Laczniak, 2022. "Direct-to-Consumer Genetic Testing and Its Marketing: Emergent Ethical and Public Policy Implications," Journal of Business Ethics, Springer, vol. 175(4), pages 669-688, February.

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