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The Moderator Effect of Communication in Marketing Channels of Distribution; The Case of Car’s Industry in Canada

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  • Jean-Pierre Lévy Mangin

    ()

  • Tamás Koplyay

    ()

  • Christian Calmès

    ()

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File URL: http://hdl.handle.net/10.1007/s11294-007-9133-8
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Bibliographic Info

Article provided by Springer in its journal International Advances in Economic Research.

Volume (Year): 14 (2008)
Issue (Month): 1 (February)
Pages: 48-64

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Handle: RePEc:kap:iaecre:v:14:y:2008:i:1:p:48-64

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Web page: http://www.springerlink.com/link.asp?id=112112

Related research

Keywords: Communication; Dependence; Power; Cooperation; Conflict; Satisfaction; LatentVariables; Indicators; Partial Least Squares; Communication; D21; M00; O50; R10;

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  1. Baucus, David A. & Baucus, Melissa S. & Human, Sherrie E., 1996. "Consensus in franchise organizations: A cooperative arrangement among entrepreneurs," Journal of Business Venturing, Elsevier, vol. 11(5), pages 359-378, September.
  2. Gassenheimer, Jule B. & Baucus, David B. & Baucus, Melissa S., 1996. "Cooperative arrangements among entrepreneurs: An analysis of opportunism and communication in franchise structures," Journal of Business Research, Elsevier, vol. 36(1), pages 67-79, May.
  3. Gassenheimer, Jule B. & Calantone, Roger J. & Schmitz, Judith M. & Robicheaux, Robert A., 1994. "Models of channel maintenance: What is the weaker party to do?," Journal of Business Research, Elsevier, vol. 30(3), pages 225-236, July.
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