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Motives for Corporate Social Responsibility

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  • Johan Graafland

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  • Corrie Mazereeuw-Van der Duijn Schouten

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    Abstract

    In this article we analyze the motives of executives to take responsibility for the labor, environmental and social aspects of their business. We distinguish three motives: one extrinsic (financial) and two intrinsic (ethical and altruistic) motives and empirically investigate the influences of these motives on Corporate Social Responsibility (CSR) by means of a sample of 473 executives. The estimation results show that for social aspects of CSR, executives are significantly more driven by intrinsic motives than by the extrinsic motive. But also for environmental aspects of CSR intrinsic motives provide stronger stimulus than the extrinsic motive. Copyright Springer Science+Business Media New York 2012

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    File URL: http://hdl.handle.net/10.1007/s10645-012-9198-5
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    Bibliographic Info

    Article provided by Springer in its journal De Economist.

    Volume (Year): 160 (2012)
    Issue (Month): 4 (December)
    Pages: 377-396

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    Handle: RePEc:kap:decono:v:160:y:2012:i:4:p:377-396

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    Web page: http://www.springerlink.com/link.asp?id=100260

    Related research

    Keywords: Altruism; Corporate social responsibility; Extrinsic motive; Intrinsic motive; M14; Z12;

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    1. David Murillo & Josep Lozano, 2006. "SMEs and CSR: An Approach to CSR in their Own Words," Journal of Business Ethics, Springer, vol. 67(3), pages 227-240, September.
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    8. Gneezy, U. & Rustichini, A., 1998. "Pay Enough - Or Don't Pay at All," Discussion Paper 1998-57, Tilburg University, Center for Economic Research.
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    11. White, Mark D., 2004. "Can homo economicus follow Kant's categorical imperative?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 33(1), pages 89-106, March.
    12. Judith F. Posnikoff, 1997. "Disinvestment From South Africa: They Did Well By Doing Good," Contemporary Economic Policy, Western Economic Association International, vol. 15(1), pages 76-86, 01.
    13. Ven van de, B. & Graafland, J.J., 2006. "Strategic and moral motivation for corporate social responsibility," MPRA Paper 20278, University Library of Munich, Germany.
    14. Sean Valentine & Gary Fleischman, 2008. "Ethics Programs, Perceived Corporate Social Responsibility and Job Satisfaction," Journal of Business Ethics, Springer, vol. 77(2), pages 159-172, January.
    15. Adam Lindgreen & Valérie Swaen & Wesley Johnston, 2009. "Corporate Social Responsibility: An Empirical Investigation of U.S. Organizations," Journal of Business Ethics, Springer, vol. 85(2), pages 303-323, April.
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