In this paper we propose a numerical approach for the solution of some optimalcontrol problems arising in the field of marketing decision models. Inparticular, we account for a specific innovation diffusion model. A numericalapproach may be useful to investigate some features of state variables andparameters of interest. The discrete problem is solved by the SimulatedAnnealing method and the resulting numerical scheme is applied to some testcases. Copyright Kluwer Academic Publishers 2003
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Volume (Year): 22 (2003) Issue (Month): 2 (October) Pages: 173-186 Download reference. The following formats are available: HTML
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