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Key Determinants of the Stage of Internationalisation of Australian Wineries

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  • Rumintha Wickramasekera
  • Edward Oczkowski

Abstract

A four stage measure capturing, awareness, interest, trial and adoption is employed to identify the key determinants of the stage of internationalisation of Australian wineries. Drawing from data from 292 wineries and using structural equation modelling techniques, this paper analyses the effects of a multitude of factors previously hypothesised to influence the stage of internationalisation. The results indicate that while these wineries exhibit characteristics described in the extant literature, significant differences remain. The paper concludes by discussing the limitations and areas for further research.

Suggested Citation

  • Rumintha Wickramasekera & Edward Oczkowski, 2004. "Key Determinants of the Stage of Internationalisation of Australian Wineries," Asia Pacific Journal of Management, Springer, vol. 21(4), pages 425-444, December.
  • Handle: RePEc:kap:asiapa:v:21:y:2004:i:4:p:425-444
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    Cited by:

    1. Felzensztein, Christian & Stringer, Christina & Benson-Rea, Maureen & Freeman, Susan, 2014. "International marketing strategies in industrial clusters: Insights from the Southern Hemisphere," Journal of Business Research, Elsevier, vol. 67(5), pages 837-846.
    2. Tsui-Yii Shih & Rumintha Wickramasekera, 2011. "Export decisions within Taiwanese electrical and electronic SMEs: The role of management characteristics and attitudes," Asia Pacific Journal of Management, Springer, vol. 28(2), pages 353-377, June.
    3. Indujeeva Peiris & Michèle Akoorie & Paresha Sinha, 2012. "International entrepreneurship: A critical analysis of studies in the past two decades and future directions for research," Journal of International Entrepreneurship, Springer, vol. 10(4), pages 279-324, December.

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