Betting Exchanges: The Future of Sports Betting?
AbstractSports betting and sports have always been strongly connected. Traditionally, these betting markets have been cleared by bookmakers, who accept bets on certain events. These bookmakers carry the risk of paying the amount wagered if the event occurs. Recently, a new type of betting market has appeared, so-called betting exchanges. In these markets, punters bet with each other directly, and the organization that creates market does not carry any risk that depends on the occurrence of the event. In this paper we provide an analysis of this new type of markets, using a SWOT-analysis. Issues like competitiveness and survival of betting exchanges are addressed. We argue that liquidity is the prime determinant of long-term success of betting exchanges.
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Bibliographic InfoArticle provided by Fitness Information Technology in its journal International Journal of Sport Finance.
Volume (Year): 4 (2009)
Issue (Month): 1 (February)
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Find related papers by JEL classification:
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
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- Raphael Flepp & Stephan Nüesch & Egon Franck, 2013. " The Liquidity Advantage of Quote-driven Markets: Evidence from the Betting Industry," Working Papers 342, University of Zurich, Department of Business Administration (IBW).
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