Vend It Like Beckham: David Beckham's Effect on MLS Ticket Sales

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Vend It Like Beckham: David Beckham's Effect on MLS Ticket Sales

Author Info

Robert A. Lawson () (Auburn University)
Kathleen Sheehan () (Capital University)
E. Frank Stephenson () (Berry College)

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Abstract

In January 2007, Major League Soccer (MLS) announced that international soccer sensation David Beckham would be joining the league playing for the LA Galaxy. This paper examines Beckham’s effect on MLS ticket sales for the 2007 season. Depending on specification, our results indicate that Beckham increased ticket sales as a share of stadium capacity by about 55 percentage points. We then use these results to evaluate MLS’s Designated Player Rule and to perform a back-of-the-envelope calculation of Beckham’s benefit to the LA Galaxy.

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Publisher Info
Article provided by Fitness Information Technology in its journal International Journal of Sport Finance.

Volume (Year): 3 (2008)
Issue (Month): 4 (November)
Pages: 189-195
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Handle: RePEc:jsf:intjsf:v:3:y:2008:i:4:p:189-195

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Find related papers by JEL classification:
L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Recreation; Tourism

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This page was last updated on 2009-11-25.

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