A critical concern for corporations pursuing geographical expansion strategies involves property evaluation. In order for expansion to be successful, corporations must identify cities and properties that offer a good fit with the firm's corporate strategy. Unfortunately, little has been written to aid corporations in making complex property selection decisions. This paper presents a model that combines the concepts of strategic management, the management science technique of goal programming, and micro computer technology to provide managers with a more effective and efficient method for evaluation property and making selection decisions.
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