A Note on the Importance of Real Estate Course Titles
AbstractIt is indisputable that in any competitive market, the key words used to describe a product, service, or even an idea can influence people's initial impressions of it. Thus, it may be so for the titles given real estate courses or textbooks. Although most curriculum coordinators and authors probably would prefer that their courses and books not be judged by their names or covers, they may choose their titles carefully. This study examines five course names used at various universities given the introductory real estate course and finds significant preferences via a multiple comparisons test.
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Bibliographic InfoArticle provided by American Real Estate Society in its journal Journal of Real Estate Research.
Volume (Year): 2 (1987)
Issue (Month): 1 ()
Contact details of provider:
Postal: American Real Estate Society Clemson University School of Business & Behavioral Science Department of Finance 401 Sirrine Hall Clemson, SC 29634-1323
Web page: http://www.aresnet.org/
Postal: Diane Quarles American Real Estate Society Manager of Member Services Clemson University Box 341323 Clemson, SC 29634-1323
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