IDEAS home Printed from https://ideas.repec.org/a/jre/issued/v25n42003p529-542.html
   My bibliography  Save this article

The Effects of Multicultural Diversity in Real Estate Brokerage

Author

Listed:
  • Michael T. Bond

    (Cleveland State University, Cleveland, OH 44115)

  • Vicky L. Seiler

    (Hawaii Pacific University, Honolulu, HI 96813)

  • Michael J. Seiler

    (Hawaii Pacific University, Honolulu, HI 96813)

Abstract

This study examines the changing diversity of home buyers and the steps brokerage firms are taking to adapt to these changes. The results reveal that larger firms are experiencing a greater increase in customer diversity. This can be partly explained by their efforts to target diverse groups through sponsored seminars and hiring minority sales professionals. A survey of minority home buyers reveals that minorities have owned fewer homes, earn less and are younger than their non-minority counterparts. Race and income were found to significantly explain reports of greater difficulty on the road to home ownership.

Suggested Citation

  • Michael T. Bond & Vicky L. Seiler & Michael J. Seiler, 2003. "The Effects of Multicultural Diversity in Real Estate Brokerage," Journal of Real Estate Research, American Real Estate Society, vol. 25(4), pages 529-542.
    • Handle: RePEc:jre:issued:v:25:n:4:2003:p:529-542
    as

    Download full text from publisher

    File URL: http://pages.jh.edu/jrer/papers/pdf/past/vol25n04/09.529_542.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    More about this item

    JEL classification:

    • L85 - Industrial Organization - - Industry Studies: Services - - - Real Estate Services

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jre:issued:v:25:n:4:2003:p:529-542. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: JRER Graduate Assistant/Webmaster (email available below). General contact details of provider: http://www.aresnet.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.