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Corporate Responsibility in der forschenden Arzneimittelindustrie

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  • Andreas Suchanek

    ()
    (Collegienstrasse 62, 06886 Lutherstadt Wittenberg)

  • Nick Lin-Hi

    ()
    (Jahnallee 59, 04109 Leipzig)

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    Abstract

    Corporate Responsibility is a crucial concept in the pharmaceutical industry, especially for research-based pharmaceutical companies. Companies are faced with a tension between fulfilling normative expectations of solidarity and making profits under the pressure of competition. We argue that the seemingly plausible strategy to realize corporate responsibility as corporate philanthrophy is systematically misleading and, in the long run, undermining the legitimacy of the core business. Instead, pharmaceutical companies should demonstrate their corporate responsibility by investing in their licence to operate, that is, by preventing possible conflicts between profits and morals. This requires not only investments in governance structures but also the ability to communicate the legitimacy of making profits as well as their corporate integrity.

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    Bibliographic Info

    Article provided by Justus-Liebig University Giessen, Department of Statistics and Economics in its journal Journal of Economics and Statistics.

    Volume (Year): 227 (2007)
    Issue (Month): 5+6 (December)
    Pages: 547-562

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    Handle: RePEc:jns:jbstat:v:227:y:2007:i:5-6:p:547-562

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    Related research

    Keywords: Business ethics; corporate social responsibility; pharmaceutical industry; philanthropic activities;

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    1. Mike Adams, 1998. "An Analysis of Corporate Donations: United Kingdom Evidence," Journal of Management Studies, Wiley Blackwell, vol. 35(5), pages 641-654, 09.
    2. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
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