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Price Discrimination and Resale: A Classroom Experiment

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Author Info
Atin Basuchoudhary (Virginia Military Institute)
Christopher Metcalf (Federal Trade Commission)
Kai Pommerenke
David Reiley (University of Arizona)
Christian Rojas () (University of Massachusetts-Amherst)
Marzena Rostek (University of Wisconsin-Madison)
James Stodder (Rensselaer Polytechnic Institute-Hartford)

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Abstract

The authors present a classroom experiment designed to illustrate key concepts of third-degree price discrimination. By participating as buyers and sellers, students actively learn (1) how group pricing differs from uniform pricing,(2) how resale between buyers limits a seller's ability to price discriminate, and (3) how preventing price discrimination might reduce welfare. The exercise challenges sellers to set optimal prices against unknown demand curves by using a concrete story of pharmaceutical pricing to American and Mexican consumers. By working through profit calculations, students arrive at the optimal seller prices in three different settings: uniform pricing, price discrimination to two groups, and price discrimination to two groups who can resell to each other. The experimental design encourages students to converge reliably to the theoretical predictions. Classroom discussion can focus on real-world examples of price discrimination and on regulatory policy questions in industrial organization and international trade.

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Publisher Info
Article provided by Helen Dwight Reid Foundation in its journal The Journal of Economic Education.

Volume (Year): 39 (2008)
Issue (Month): 3 ()
Pages: 229-244
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Handle: RePEc:jee:journl:v:39:y:2008:i:3:p:229-244

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Related research
Keywords: classroom experiments; monopoly; pharmaceutical market; price discrimination;

Other versions of this item:

Find related papers by JEL classification:
A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate
D21 - Microeconomics - - Production and Organizations - - - Firm Behavior
D43 - Microeconomics - - Market Structure and Pricing - - - Oligopoly and Other Forms of Market Imperfection
L40 - Industrial Organization - - Antitrust Issues and Policies - - - General

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Gremmen, H. & Potters, J., 1996. "Assessing the efficacy of gaming in economics education," Discussion Paper 5, Tilburg University, Center for Economic Research. [Downloadable!]
  2. Patricia M. Danzon & Y. Richard Wang & Liang Wang, 2003. "The Impact of Price Regulation on the Launch Delay of New Drugs - Evidence from Twenty-Five Major Markets in the 1990s," NBER Working Papers 9874, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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  3. Tisha L. N. Emerson & Beck A. Taylor, 2004. "Comparing Student Achievement across Experimental and Lecture-Oriented Sections of a Principles of Microeconomics Course," Southern Economic Journal, Southern Economic Association, vol. 70(3), pages 672-693, January.
  4. Darren Hudson & Jayson Lusk, 2004. "What You Don't Know Can Cost You: A Web-Based Experiment in Price Discrimination," Review of Agricultural Economics, American Agricultural Economics Association, vol. 26(3), pages 392-403, 09. [Downloadable!] (restricted)
  5. Jeffrey Michael & Arthur Zillante & Sarah Stafford & Greg Buchholz & Katherine Guthrie & Julia Heath, 2005. "The Campus Parking Game: A Demonstration of Price Discrimination and Efficiency," Southern Economic Journal, Southern Economic Association, vol. 71(3), pages 668-682, January.
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Beth A. Freeborn & Jason P. Hulbert, 2009. "Persuasive and Informative Advertising: A Classroom Experiment," Working Papers 85, Department of Economics, College of William and Mary. [Downloadable!]
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