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Reputations in Markets With Asymmetric Information: A Classroom Game

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Author Info
James R. Wolf Jr. () (Illinois State University)
Mark A. Myerscough (Information Technology Director, Wilber and Associates, Bloomington, IL)
Abstract

The authors describe a classroom game used to teach students about the impact of reputations in markets with asymmetric information. The game is an extension of Holt and Sherman’s lemons market game and simulates a market under three information conditions. In the full information setting, all participants know both the quality and the price of the items for sale. In the second setting, sellers have better quality information than buyers. In the third setting, sellers maintain their information advantage, but buyers may post feedback on the sellers’ performance. The posted feedback generally increases buyer trust and disciplines sellers, resulting in higher levels of trade and higher average product quality. The game can be completed in one class period and includes discussion questions.

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Publisher Info
Article provided by Helen Dwight Reid Foundation in its journal The Journal of Economic Education.

Volume (Year): 38 (2007)
Issue (Month): 4 ()
Pages: 393-405
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Handle: RePEc:jee:journl:v:38:y:2007:i:4:p:393-405

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Related research
Keywords: asymmetric information; classroom game; reputation; trust;

Find related papers by JEL classification:
A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate
A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information

References listed on IDEAS
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  1. Shapiro, Carl, 1983. "Premiums for High Quality Products as Returns to Reputations," The Quarterly Journal of Economics, MIT Press, vol. 98(4), pages 659-79, November. [Downloadable!] (restricted)
  2. Charles A. Holt & Roger Sherman, 1999. "Classroom Games: A Market for Lemons," Journal of Economic Perspectives, American Economic Association, vol. 13(1), pages 205-214, Winter. [Downloadable!] (restricted)
  3. Sanjeev Dewan & Vernon Hsu, 2004. "Adverse Selection In Electronic Markets: Evidence From Online Stamp Auctions," Journal of Industrial Economics, Blackwell Publishing, vol. 52(4), pages 497-516, December. [Downloadable!] (restricted)
  4. David Reiley, 2006. "Field Experiments on the Effects of Reserve Prices in Auctions: More Magic on the Internet," RAND Journal of Economics, The RAND Corporation, vol. 37(1), pages 195-211, Spring.
  5. Daniel Houser & John Wooders, 2006. "Reputation in Auctions: Theory, and Evidence from eBay," Journal of Economics & Management Strategy, Blackwell Publishing, vol. 15(2), pages 353-369, 06. [Downloadable!] (restricted)
  6. Klein, Benjamin & Leffler, Keith B, 1981. "The Role of Market Forces in Assuring Contractual Performance," Journal of Political Economy, University of Chicago Press, vol. 89(4), pages 615-41, August. [Downloadable!] (restricted)
  7. Akerlof, George A, 1970. "The Market for 'Lemons': Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, MIT Press, vol. 84(3), pages 488-500, August. [Downloadable!] (restricted)
  8. Dellarocas, Chrysanthos, 2003. "The Digitization of Word-of-mouth: Promise and Challenges of Online Feedback Mechanisms," Working papers 4296-03, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
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