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Measuring social value orientation

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  • Ryan O. Murphy
  • Kurt A. Ackerman
  • Michel J. J. Handgraaf
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    Abstract

    Narrow self-interest is often used as a simplifying assumption when studying people making decisions in social contexts. Nonetheless, people exhibit a wide range of different motivations when choosing unilaterally among interdependent outcomes. Measuring the magnitude of the concern people have for others, sometimes called Social Value Orientation (SVO), has been an interest of many social scientists for decades and several different measurement methods have been developed so far. Here we introduce a new measure of SVO that has several advantages over existent methods. A detailed description of the new measurement method is presented, along with norming data that provide evidence of its solid psychometric properties. We conclude with a brief discussion of the research streams that would benefit from a more sensitive and higher resolution measure of SVO, and extend an invitation to others to use this new measure which is freely available.

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    File URL: http://journal.sjdm.org/11/m25/m25.pdf
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    Bibliographic Info

    Article provided by Society for Judgment and Decision Making in its journal Judgment and Decision Making.

    Volume (Year): 6 (2011)
    Issue (Month): 8 (December)
    Pages: 771-781

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    Handle: RePEc:jdm:journl:v:6:y:2011:i:8:p:771-781

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    Related research

    Keywords: Social Value Orientation (SVO); social preferences; narrow self-interest; measurement methods; individual differences.;

    References

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    1. Yoav Ganzach & Shmuel Ellis & Asya Pazy & Tali Ricci-Siag, 2008. "On the perception and operationalization of risk perception," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 3, pages 317-324, April.
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    Citations

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    Cited by:
    1. Kurt A. Ackermann & Jürgen Fleiß & Ryan O. Murphy, 2013. "Reciprocity as an individual difference," Working Paper Series, Social and Economic Sciences 2013-05, Faculty of Social and Economic Sciences, Karl-Franzens-University Graz.
    2. Alexia Gaudeul & Paolo Crosetto & Gerhard Riener, 2014. "Fear of being left alone drives inefficient exit from partnerships. An experiment," Jena Economic Research Papers 2014-012, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
    3. Andreas Glockner & Benjamin E. Hilbig, 2011. "Editorial: Methodology in judgment and decision making research," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(8), pages 705-710, December.
    4. Paolo Crosetto & Alexia Gaudeul & Gerhard Riener, 2012. "Partnerships, Imperfect Monitoring and Outside Options: Theory and Experimental Evidence," Jena Economic Research Papers 2012-052, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
    5. Shoham Choshen-Hillel & Ilan Yaniv, 2012. "Social preferences shaped by conflicting motives: When enhancing social welfare creates unfavorable comparisons for the self," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 7(5), pages 618-627, September.
    6. Parco, James E. & Murphy, Ryan O., 2013. "Resistance to truthful revelation in bargaining: Persistent bid shading and the play of dominated strategies," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 154-170.
    7. Alexia Gaudeul, 2013. "Social preferences under uncertainty," Jena Economic Research Papers 2013-024, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.

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