The ``organic'' path to obesity? Organic claims influence calorie judgments and exercise recommendations
AbstractLabeling a food as "organic" entails a claim about its production but is silent on its calorie content. Nevertheless, people infer that organic cookies are lower in calories and can be eaten more often than conventional cookies (Study 1). These inferences are observed even when the nutrition label conveys identical calorie content and are more pronounced among perceivers high on pro-environmentalism. Moreover, when evaluating a person with a weight-loss goal, forgoing exercise is deemed more acceptable when the person has just chosen organic rather than conventional dessert (Study 2). These results reflect an "organic/natural"-"healthy" association that is capable of biasing everyday judgments about diet and exercise.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Society for Judgment and Decision Making in its journal Judgment and Decision Making.
Volume (Year): 5 (2010)
Issue (Month): 3 (June)
Contact details of provider:
organic; food labeling; health claims; halo effects; calorie estimation; obesity.;
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jonathan Baron).
If references are entirely missing, you can add them using this form.