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The ``organic'' path to obesity? Organic claims influence calorie judgments and exercise recommendations

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  • Jonathon P. Schuldt
  • Norbert Schwarz
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    Abstract

    Labeling a food as "organic" entails a claim about its production but is silent on its calorie content. Nevertheless, people infer that organic cookies are lower in calories and can be eaten more often than conventional cookies (Study 1). These inferences are observed even when the nutrition label conveys identical calorie content and are more pronounced among perceivers high on pro-environmentalism. Moreover, when evaluating a person with a weight-loss goal, forgoing exercise is deemed more acceptable when the person has just chosen organic rather than conventional dessert (Study 2). These results reflect an "organic/natural"-"healthy" association that is capable of biasing everyday judgments about diet and exercise.

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    Bibliographic Info

    Article provided by Society for Judgment and Decision Making in its journal Judgment and Decision Making.

    Volume (Year): 5 (2010)
    Issue (Month): 3 (June)
    Pages: 144-150

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    Handle: RePEc:jdm:journl:v:5:y:2010:i:3:p:144-150

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    Related research

    Keywords: organic; food labeling; health claims; halo effects; calorie estimation; obesity.;

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